PRIVACY POLICY

1. Introduction

Wayland Marketing (“Wayland Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. Wayland Marketing is a sole proprietorship operating in Ontario, Canada.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we share it with, and the choices available to you. It applies to https://waylandmarketing.com/, to any forms, landing pages, funnels, or booking tools we operate, and to the marketing and consulting services we provide to our clients.

By using our website or submitting information to us, you agree to the practices described in this policy. If you do not agree, please do not use our website or submit information through it.

We serve clients in Canada and the United States. We handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti Spam Legislation (CASL), and other privacy and communication laws that apply to our operations.

2. Information We Collect

We collect information that you provide directly to us, including:

• Full name
• Email address
• Phone number
• Company or business name
• Job title or role
• Website address
• Industry and business details you choose to share
• Billing and payment details, where applicable
• Any information you submit through contact forms, intake forms, quote requests, booking pages, surveys, chat widgets, or email and SMS correspondence

You are not required to provide this information, but some of it is necessary for us to respond to your inquiry or deliver our services.

Business contact information. As part of our outbound business development, we may obtain publicly available or commercially licensed business contact details, such as a name, business email address, job title, company name, and business phone number, from publicly accessible sources and licensed business data providers. This information is used strictly to contact businesses about relevant services, in line with applicable business contact information exemptions and anti spam requirements.

3. Information Collected Automatically

When you visit our website, certain information is collected automatically, including:

• IP address and general geographic location
• Browser type and version
• Device type and operating system
• Referring website or advertisement
• Pages viewed, time spent on pages, and links clicked
• Form and funnel interaction data
• Date and time of your visit
• Cookie and tracking identifiers

This information is collected through cookies, pixels, analytics platforms, and similar technologies described in Section 5.

4. How We Use Information

We use the information we collect to:

• Respond to inquiries, quote requests, and booking requests
• Contact businesses regarding services that may be relevant to them
• Provide, manage, and improve our marketing and consulting services
• Set up and administer client accounts, CRM systems, and automations
• Prepare proposals, statements of work, agreements, and invoices
• Process payments and maintain financial records
• Communicate with you about projects, schedules, and deliverables
• Send newsletters, updates, offers, and other marketing communications by email or SMS where we have your consent or are otherwise permitted to do so
• Analyze website performance and improve user experience
• Measure the performance of advertising campaigns
• Detect, prevent, and address fraud, abuse, or technical issues
• Meet legal, regulatory, tax, and accounting obligations

5. Use of Artificial Intelligence

We use artificial intelligence tools as part of how we deliver our services. This may include drafting and refining content, analyzing campaign performance, summarizing information, building and testing automations, and supporting research and reporting.

Where AI tools are used, we take reasonable steps to limit the personal information provided to them and to use providers whose terms do not permit customer content to be used to train public models. We do not use AI tools to make decisions that produce legal or similarly significant effects about an individual without human review.

We may analyze aggregated and performance level data from our work to improve our methods, benchmarks, and service quality. Information that is not required for that purpose or for a legal obligation is deleted.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, understand how visitors use the site, and measure advertising performance. A cookie consent banner is displayed on our website, and you may accept or decline non essential cookies and change your selection at any time.

The technologies we may use include:

• Essential cookies that allow the website, funnels, and forms to function
• Analytics cookies that help us understand traffic and visitor behaviour
• Advertising and remarketing technologies that allow us to measure campaign results and show relevant advertising
• Functional cookies used by embedded tools such as booking calendars, chat widgets, or video players

Most browsers also allow you to refuse or delete cookies through their settings. Disabling certain cookies may affect how parts of our website function.

Full detail is available in our Cookie Policy at https://waylandmarketing.com/cookie.

7. Service Providers

We rely on established third party software platforms and service providers to operate our business and deliver our services to you. These providers support functions including:

• Customer relationship management and client account administration
• Marketing and sales automation
• Email and SMS delivery
• Website hosting, forms, funnels, and landing pages
• Appointment scheduling and booking
• Website analytics and performance measurement
• Advertising delivery and conversion measurement
• Business contact data and outbound prospecting
• Payment processing and invoicing
• Document storage, email, and internal collaboration
• Embedded media such as video
• Artificial intelligence tools used for content, analysis, and workflow support

We select providers based on reliability, security posture, and their handling of personal information, and we share information with them only to the extent necessary for them to perform their function. Each provider processes information under its own privacy policy and terms.

The specific platforms we use may change over time as our technology evolves. We do not publish a list of our internal software stack. If you would like to know which providers handle your information, contact us at [email protected] and we will tell you.

Payment card details are collected and processed directly by our payment processor. Wayland Marketing does not store full payment card numbers on its own systems.

8. Information Sharing

We do not sell your personal information.

We may share information in the following circumstances:

• With service providers and subprocessors who perform functions on our behalf, such as hosting, CRM, analytics, email and SMS delivery, AI processing, and payment processing, and only to the extent necessary for them to perform those functions
• With advertising platforms, in aggregated or hashed form, to measure and improve campaign performance
• With professional advisors such as accountants or legal counsel, where necessary
• Where required by law, regulation, legal process, or a valid government request
• To protect our rights, property, safety, or that of our clients or the public
• In connection with a sale or transfer of business assets, in which case information may be transferred as part of that transaction

Some of our service providers store or process information in the United States or other countries. As a result, your information may be subject to the laws of those jurisdictions.

9. Data Security

We maintain reasonable administrative and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, and destruction. These measures include access controls, restricted account permissions, secure passwords, multi factor authentication where available, and the use of reputable service providers.

No method of transmission over the internet or method of electronic storage is completely secure. While we take security seriously, we cannot guarantee absolute security of information transmitted to or stored by us.

10. Data Retention

We retain personal information only for as long as it serves a legitimate business purpose or is required by law. In practice:

• Prospect and inquiry information is retained while it remains accurate and relevant to an ongoing or potential business relationship. Records that are outdated, inaccurate, or no longer relevant are deleted.
• Client records, project files, and account documentation are retained for the duration of the engagement and for a reasonable period afterward to support continuity, warranty, and reference needs.
• Financial and tax records are retained for six years from the end of the applicable tax year, as required under Canadian tax law.
• Marketing contacts are retained until you unsubscribe, reply STOP, or request removal.
• Performance and campaign data may be retained in aggregated or de identified form for benchmarking and service improvement.

Information that is not required for any of the above purposes is deleted. You may request deletion of your information at any time using the contact details in Section 13.

11. Your Rights and Choices

Subject to applicable law, you may:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, where we are not required to retain it
• Withdraw your consent to marketing communications at any time
• Request information about how your data has been used or disclosed
• Ask questions or raise a concern about our privacy practices

You can unsubscribe from marketing emails using the link included in each message, and you can opt out of SMS messages by replying STOP to any message.

To exercise any of these rights, contact us using the details in Section 13. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request.

If you are located in a jurisdiction with additional privacy rights, including certain U.S. states, we will honour applicable rights available to you under those laws.

12. Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 13, or the applicable minimum age in your jurisdiction. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised version will be posted on this page with an updated effective date. Material changes will be communicated where required by law. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Wayland Marketing
Email: [email protected]
Phone: (705) 805-3132
Website: https://waylandmarketing.com/
Location: Ontario, Canada

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.