Google Ads for Trade Service Businesses | Wayland Marketing

Google Adsfor tradebusinesses

When somebody searches for a trade near them, one business gets that call. We make sure it's you.

Somebody types this at 9pm with half the house out of power. They call the first number they see.

Book a call

What we do

Built properly. Watched every week.

01

Campaigns built around the work worth having

Install and upgrade jobs, emergency calls, and the higher value work your crew wants more of. Each with its own keywords and ad copy.

02

Negative keywords done properly

You stop paying for DIY searches, people looking for jobs, and customers outside your area.

03

Call tracking on every lead

You know which calls came from the ads and which didn't. No guessing.

04

Conversion tracking

Google learns which searches turn into real phone calls, then goes and finds more of them.

05

Weekly optimization

Bids, search terms, ad copy. The account gets looked at every week, not when something breaks.

06

A one page report every month

How many calls, what each one cost, what came of them.

See all services, including websites and search visibility.

What it costs

On the page, because you shouldn't have to book a call to find out.

$3,500
Setup fee, once

Keyword research, campaign build, call tracking and conversion tracking installed.

$2,500
Management fee, per month

Weekly optimization and your monthly report. Flat fee.

Your ad budget is separate and goes straight to Google on your own card. We never touch your money.

Your minimum term is written in your Statement of Work. After it ends, the engagement continues month to month, and you can leave with 30 days' written notice.

Book a call

Thirty minutes. Bring a rough idea of what an average job is worth to you, because most of what we'll talk about comes down to that number. If it's not a fit, we'll say so on the call.